SteepSteelCELL TOWER
SECRETS

FROM THE FOUNDER OF STEEPSTEEL

CELL TOWER
SECRETS.

Proven Cell Tower Lease Management and Sales Strategies for Landlords and Real Estate Professionals

A clearer perspective on wireless leases, the decisions that shape them, and the real estate behind the agreement.

Also available as a Kindle edition ↗
THE BOOKJAMES KENNEDY / 2023
Cell Tower Secrets by James Kennedy, shown in print and Kindle formats
MANAGEMENT. VALUE. PERSPECTIVE.STEEPSTEEL
FOR THE LANDOWNER’S SIDE OF THE TABLE

Private landowners / Public agencies / Real estate professionals

LOOK BEYOND THE RENT CHECK

A LEASE IS A LONG
CONVERSATION.
KNOW WHAT TO ASK.

An offer, a renewal, a proposed change. Each is a reason to understand the agreement in front of you.

Cell Tower Secrets brings wireless lease management and sales strategy into focus for the people who own the real estate—and the professionals who advise them.

Explore the relationship between lease terms, recurring income, property interests and the choices that arise over the life of an agreement.

WIRELESS LEASE CONCEPTS

THE QUESTIONS
BEHIND
THE AGREEMENT.

A concise introduction to recurring themes in Cell Tower Secrets and James Kennedy’s writing.

Continue with the book ↗
01 /

THE LEASE LIFECYCLE

The initial agreement is the beginning of a relationship that can evolve over time. Renewals, extensions, additional equipment and proposed amendments create new questions for the landowner.

Look at the whole lifecycle when considering how today’s decisions connect to future use of the property.

02 /

LEASE VALUE & PROPERTY VALUE

Lease income and the underlying real estate belong in the same conversation. Recurring payments are one part of the picture; the property’s use and long-term interests also matter.

James’s writing explores the idea of a “value penalty” and why a lease deserves attention beyond its headline rent.

03 /

CHANGES, CONSENTS & AMENDMENTS

A request to change equipment, modify a site or extend a term is an opportunity to understand what is being proposed and how it relates to the existing agreement.

The details of the lease and the proposed change provide the context for that discussion.

04 /

LEASE SALES & MONETIZATION

Keeping recurring income and selling future lease income are different paths. A sale proposal involves more than the purchase price alone.

Lease stripping, transaction structure and the connection to the underlying property are recurring themes in James’s writing.

05 /

TERMS WORTH A CLOSER LOOK

Rights of first refusal, exclusivity provisions and subordination agreements are among the terms discussed in James’s articles.

These concepts are best understood in the context of the specific agreement and property. The book provides a starting point for a more informed conversation.

06 /

COMPLEX TOWERS & SITES

A rooftop, water tower or shared installation may present a different set of questions from a freestanding tower on open land.

Site configuration, additional users and the property’s other uses all contribute to the bigger picture.

James Kennedy, author of Cell Tower SecretsAUTHOR / FOUNDER / LANDOWNER ADVOCATE

THE PERSPECTIVE BEHIND THE BOOK

JAMES KENNEDY.

MBA, MS, CCIM FOUNDER & CEO, STEEPSTEEL

James Kennedy works with public and private landowners on wireless real estate, lease management, development and monetization.

As founder and CEO of SteepSteel, he leads a team of telecom, legal and real estate professionals focused on the landowner’s interests.

He holds an MBA from the University of Southern California, a Master of Science in Real Estate and Construction Management from the University of Denver, and the CCIM designation.

Meet James at SteepSteel ↗

CELL TOWER SECRETS

MAKE THE NEXT
CONVERSATION
AN INFORMED ONE.

Lease management and sales strategies for landlords and real estate professionals.

Get the book on Amazon ↗Kindle edition ↗

QUESTIONS ABOUT THE BOOK?

Support@CellTowerSecrets.com ↗
Talk to SteepSteel ↗